Execution

Opportunities

A prioritised action list of high-impact improvements to increase your AI visibility.

Overview

Opportunities analyses your tracked prompt data, page audit results, and competitive gaps to surface the most impactful actions you can take to improve your AI citation rates. Instead of manually combing through reports, Opportunities condenses Citatra's findings into a ranked list of specific, executable improvements.

How Opportunities Are Generated

Citatra continuously evaluates your workspace data against a set of AI-visibility rules. When it detects a pattern — such as a competitor being cited in prompts where you are not, a high-volume prompt where you have no cited content, or a page missing key structured data — it creates an opportunity card.

Each card includes:

• Impact estimate — how much improvement you can expect if you act on this opportunity (shown as a potential increase in appearance rate or citation count)
• Effort level — a rough estimate of the work required (Low, Medium, High)
• Category — Content, Technical, or Competitive
• Priority — High, Medium, or Low, calculated from impact × effort

Opportunity Cards

Each card in the list contains:

1. Title — a plain-language description of the opportunity (e.g., "Add FAQ schema to your pricing page" or "Publish content targeting 3 high-volume prompts where competitors are cited")
2. Rationale — a short explanation of why Citatra flagged this, referencing specific prompts, pages, or competitors
3. Action button — where applicable, a direct link to the relevant Citatra tool or dashboard section to act on the finding

Filtering & Sorting

Use the filter bar to narrow the list by:

• Priority — High / Medium / Low
• Category — Content / Technical / Competitive
• Effort — Low / Medium / High
• Status — Open / In Progress / Resolved

Sort by priority (default), impact, or effort to match your current focus and bandwidth.

Marking Opportunities

Click Mark as In Progress to flag an opportunity you're actively working on. Once the action is complete, mark it Resolved. Resolved opportunities are hidden from the default view but remain accessible via the Status filter.

Citatra periodically re-evaluates resolved opportunities — if the underlying issue re-emerges (e.g., structured data was removed after a CMS update), the opportunity will reappear.