Execution

Prompts

Add, organise, and monitor the AI search prompts that matter to your brand.

Overview

Prompts are the core tracking unit in Citatra. Each prompt is a question or search query that Citatra sends to your selected AI engines — recording which domains are cited, at what position, with what sentiment, and alongside which competitors. Building a well-chosen set of prompts gives you a complete picture of your brand's AI visibility.

The Prompts interface lives in the Prompts tab of the main Dashboard.

Status Tabs

Prompts are organised into three status tabs:

• Active — prompts that are currently being monitored. Each run fetches fresh citation data from the selected AI engines.
• Suggested — prompts generated by Citatra's AI suggestion engine. Review them and accept the ones you want to track, or dismiss the rest.
• Inactive — prompts you've paused or deactivated. Their historical data is preserved and they can be reactivated at any time.

Adding Prompts

Click Add Prompt to open the add dialog. Three input modes are available:

Single — type one prompt (up to 200 characters). Best for adding a specific question you want to track immediately.

Multiple — paste a list of prompts, one per line. Citatra adds all of them in a single batch operation.

CSV Upload — upload a .csv or .txt file. Column 1 is the prompt text, column 2 is an optional topic, and any additional columns are treated as tags.

For each prompt (or batch) you can also set:

• Location — the target country/region for the query (affects localised AI results)
• Topic — a free-text category used for filtering in the table
• Tags — comma-separated labels for grouping and filtering
• AI Engines — which engines to track: ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini

AI Suggestions

Click Suggest Prompts to have Citatra's AI (powered by Gemini) automatically generate relevant prompt ideas based on your workspace domain, industry context, and existing prompts. Generated prompts land in the Suggested tab where you can review and accept them. You can focus suggestions on a specific topic by selecting one from the dropdown before clicking Suggest.

Running Prompts

• Run All — fetches fresh AI data for all active prompts simultaneously. A blue banner appears while results are being collected; metrics update automatically as each result comes in.
• Per-prompt refresh — click the refresh icon on any individual prompt row to re-fetch data for that prompt only.

Prompt Table

The active prompts table shows each prompt with the following columns:

| Column | Description | |---|---| | Prompt | The query text | | Topic | Your assigned topic category | | Tags | Labels (truncated with tooltip on hover) | | Visibility | % of fetches where your domain was cited | | Sentiment | Positive / Neutral / Negative breakdown | | Pos. | Average citation position | | Competitors | Competing domains that appear alongside you | | Loc. | Target location | | Engines | Which AI engines are tracked | | Last Fetched | Timestamp of the most recent result | | Actions | Refresh, edit, deactivate, delete |

Bulk Operations

Select multiple prompts using the checkboxes to the left of each row. A batch action bar appears with options to Activate, Deactivate, or Delete the selected set.

Best Practices

• Write prompts in natural, conversational language — this matches how real users query AI engines.
• Cover different funnel stages: mix awareness questions ("what is X?") with decision-stage questions ("X vs Y", "best X for Z").
• Use topics and tags to group related prompts, making it easier to filter and analyse specific areas of your visibility.
• Accept AI suggestions regularly — the suggestion engine surfaces prompts you may not have thought of based on your domain's content.