Frequently Asked Questions

Citatra is an AI visibility platform that helps brands and marketing teams understand how they appear inside AI-generated answers. It tracks citations, sentiment, and competitive positioning across ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini — giving you actionable data to improve your share of AI-driven traffic.

AI Overviews are AI-generated summaries that appear at the top of search engine results pages. Instead of showing only traditional blue links, search engines like Google now synthesise answers from multiple sources and display them directly in the results. These overviews cite specific websites — Citatra tells you whether your brand is among them, and how often.

Citatra currently tracks: Google AI Overviews, ChatGPT (web search), Perplexity, Claude, and Gemini. You can choose which engines to monitor per prompt from the Add Prompt dialog.

You define the search prompts (questions) you want to monitor. Citatra sends those prompts to each selected AI engine and records which domains are cited, the position of each citation, the sentiment of the response, and how the content is framed — building a historical dataset you can analyse over time.

You can trigger a manual refresh at any time using the Run All button on the Prompts page. Data is also refreshed automatically on a schedule that depends on your plan. Manual runs give you on-demand control.

In Citatra, Prompts are the specific search questions you add and manage. Each prompt can generate multiple queries over time — one per refresh cycle per engine. Queries are the individual data points that make up your historical visibility record.

Query Fanout is a feature on the Dashboard that expands a single seed prompt into multiple related variants. For example, the prompt "best CRM for startups" might fanout into "top CRM tools for small businesses", "CRM comparison for early-stage companies", and so on. This helps you discover adjacent queries where you may have untapped visibility.

Prompt Volumes estimates the search volume behind your tracked topics across AI engines. It clusters your prompts into topics, shows week-over-week volume trends, breaks down intent (informational / transactional / navigational), and lets you compare your brand's estimated volume against competitors. You can also create volume alerts to be notified when a topic starts trending.

Agent Analytics monitors requests from AI crawlers and agents that visit your site — such as GPTBot, Google-Extended, ClaudeBot, and PerplexityBot. It tracks verified bot traffic, referrals originating from AI-generated results, live real-time events, and submission history. This data helps you understand how AI systems are consuming your content.

Page Analysis evaluates any URL on your site for AI visibility signals. It checks structured data coverage, heading hierarchy, content extractability, and other factors that influence whether AI engines cite your page. The result is a scored report with prioritised recommendations.

The Tools Hub is a collection of 16+ standalone tools for AI optimisation. It includes the Schema Generator (FAQ, Article, Product, HowTo, Breadcrumb JSON-LD), RAG Formatter, Structured Templates, Structure Auditor, Crawlability Audit, Sitemap Generator, Robots.txt Generator and Validator, Meta Tags Generator, llms.txt Generator, Indexing Signals checker, FAQ Generator, and Extractable Chunks viewer.

Yes. Most tables and charts in Citatra include a download button for CSV export. The Prompt Volumes page also supports JSON export of topic data via the export menu.

The number of workspaces you can create depends on your plan. The free tier includes one workspace. Paid plans allow multiple workspaces, each with its own domain, prompts, and team members. See Plans & Pricing for current limits.

The Content Generator can publish directly to WordPress and Webflow via the Connectors integration. Configure the connection in Management → Connectors, then select the target CMS when publishing from the Content Generator.

Citatra currently supports Google Analytics 4, Mixpanel, Amplitude, Plausible, Fathom, Umami, HubSpot, and Shopify. Connect any of them from Management → Connectors.

API keys let you access Citatra data programmatically — useful for building custom dashboards, exporting data to BI tools, or integrating with your own workflows. Generate and revoke keys from Management → API Keys. Each key is scoped to your workspace.