General

Agent Analytics

Monitor and understand the AI agent traffic visiting your website.

Overview

Agent Analytics gives you visibility into how AI agents (the crawlers and bots operated by ChatGPT, Perplexity, Google Gemini, and others) are accessing your website. While traditional analytics tools track human visitors, Agent Analytics is purpose-built to track the automated requests that AI engines make when crawling and indexing your content for use in AI-generated answers.

Understanding this traffic helps you verify that AI engines can reach your content, diagnose crawl issues, and correlate bot activity with changes in your citation rates.

KPI Cards

At the top of the page, four summary cards show:

| Card | Description | |---|---| | Total Agent Requests | Total AI-agent requests recorded in the selected date range | | Verified Bots | Requests from known, verified AI crawlers (validated by reverse DNS) | | Unique Agents | Number of distinct AI agent identities observed | | Avg. Daily Requests | Mean daily request volume over the selected period |

Requests Over Time Chart

A time-series chart shows AI agent request volume over your selected date range. Data points are broken down by engine so you can see whether ChatGPT, Google, or Perplexity is crawling more frequently. Use this to:

• Detect sudden drops in crawl activity (could indicate a robots.txt or crawl budget issue)
• Identify spikes after publishing new content (AI engines often crawl more intensively after a sitemap ping)
• Compare per-engine crawl frequency to understand which AI products prioritise your domain

AI Engine Breakdown

A donut chart and accompanying table show the distribution of agent requests by engine:

• ChatGPT (OpenAI GPTBot / OAI-SearchBot)
• Perplexity (PerplexityBot)
• Google Gemini (Google-Extended)
• Claude (ClaudeBot / anthropic-ai)
• Other / unknown agents

Click any engine row to filter the request table to only that engine's activity.

Referral Tracking

The Referrals panel shows which of your pages are most frequently crawled by AI agents, along with the HTTP status codes returned. Use this to spot:

• Pages returning 4xx or 5xx errors to AI crawlers
• Pages blocked by X-Robots-Tag or robots.txt rules
• High-value pages with unexpectedly low crawl frequency

Live Events

The Live Events feed shows recent AI agent requests in near real-time (30-second refresh). Each entry displays the agent identity, the crawled URL, HTTP status, response time, and timestamp. Useful for verifying that a newly published page is being picked up by AI crawlers.

Date Range & Engine Filter

Use the date range selector in the top-right to choose between preset ranges (7d, 14d, 30d, 90d) or a custom window. The engine filter lets you narrow all charts and tables to a single AI engine for focused analysis.

Setting Up Agent Analytics

Agent Analytics requires you to add a lightweight tracking snippet to your website or configure a server-side log integration. See Connectors → Analytics in your workspace settings for setup instructions for each supported integration method.